5 Tips for Buying an Office Chair for the First Time

Since office chairs come in a lot of styles, shapes, and materials, making a choice can be quite overwhelming. For instance, some of them are made for accessional use, while others are more suitable for routine use. Aside from this, there are other factors to consider, such as price, finish, color, and style. Given below are some tips to help you make a better choice.

1. Consider your usage

These units are designed for a variety of purposes. For instance, if you get an executive chair, it will allow you to talk to your senior employees comfortably. On the other, if you are suffering from back issues, it is better that you opt for a chair designed to make your back feel comfortable. Basically, these units are designed in order to provide more support for your back and body. The good thing is that you can adjust these chairs based on your sitting posture.

If you are a heavy computer user and spend a lot of time working on your computer, we suggest that you consider an ergonomic chair.

2. Consider your desired parts

The majority of office chairs have some common major components such as armrests, the seat, and the backrest. For backrest, it all boils down to the lumbar support. Ideally, it should match the natural curve of your back so that you can relax your lower back. It is even better if the chair allows you to recline without any problem.

Another important component is the seat. Make sure that the edge of the seat is rounded and downward-sloping. This will help improve blood circulation to your legs. If you are a heavy, tall person, it is better that you go for a chair that features higher backs and wider seats.

While typing, armrests allow you to place your hands comfortably. Apart from this, an adjustable armrest is another great feature to have in your desired unit.

3. Consider the adjustment features

You should adjust the chair to perform your desired task without suffering an injury. It is easy to adjust the mentioned components using levers and knobs while you are sitting in the chair. For example, the chairs of today feature a lot of mechanisms, such as tilt angle control, adjustable lumbar support, and adjustable height control. Make sure that the unit you are looking for allows these adjustments.

4. Consider the material

If you go for an upholstered unit, you can enjoy a cushioned seat and a lot of color and style options. Apart from this, synthetic fabrics with stain resistance offer a higher level of durability. On the other hand, leather is known for comfort and durability. If you are looking for something easy to clean, faux leather is your best bet.

5. Consider the environment

Based on the type of floors you have in your workspace, you should decide on the dimensions, colors, and styles of the chair. For example, you should get a survival type if you have to move around your workspace to get access to different equipment.
If you have a small office, it is better that you opt for a chair that comes with a lower back. Lastly, you can go for a traditional or modern office chair based on your personal interest.

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8 Main Benefits of Email Marketing

Email marketing uses email to build relationships with your audience. With the right communication flow, you can send relevant information and convert prospects to customers.

People interested in your product or service can join your list and, through email marketing communications, learn everything they need to know to make a purchasing decision.

By building your email list with your target audience (people who can benefit from your products or services), you can be sure that email marketing will become an important source of income for your business.

These are 8 of the top benefits that make email marketing the perfect choice for your digital marketing activities.

1. Low Cost

Let’s start with the most important aspect: how much does it cost?

To run professional email marketing campaigns, all you need is a basic strategy and the right tool that allows you to test various tactics.

There are many professional email marketing software ( MailChimp, Benchmark, Sendinblue, Mailerlite, among others). These offer various plans based on the size of your list (number of subscribers).

The services are perfectly scalable. You can use a basic plan to start building your contact list, sell your products, and upgrade to more advanced plans as your online income grows.

2. Full control

You have full control over your communications.

You can:

- Design your assets (for example, web forms, emails and landing pages).

- Decide the type of campaigns you run.

- Segment users to better direct efforts and achieve better personalization.

Plan your communication carefully to reflect your brand identity and stand out from other companies in your customers’ inboxes.

3. Accuracy

When you build your list organically, ask people to confirm the subscription. This way, you know that your contacts want to receive emails from your brand, which means that you are targeting people who are genuinely interested in your offering. This list is considered high quality and is likely to provide better business results.

You can run A / B tests, track statistics, and monitor the results of your campaigns in real time. Based on the information collected, you can make small changes (for example, layout, copy, structure, or workflow) and optimize your digital marketing program.

4. Easy to use

Creating an email marketing campaign is straightforward. You can design your templates, it’s just drag and drop, no coding required! And if design isn’t your thing, you can use ready-made templates to set up your campaigns.

5. The preferred marketing medium

According to the DMA (Data & Marketing Association), most people prefer that companies contact them through email rather than other channels.

The survey results make perfect sense, as well-designed email marketing campaigns are relevant and non-intrusive – emails wait in the inbox and subscribers decide when is the right time to open and read it. And if they no longer want to receive the content, they can unsubscribe with just a couple of clicks.

Permission marketing means, according to Seth Godin, the Marketing guru, is privilege (not the right) to deliver relevant and personalized messages in advance to customers who really want to receive it.

6. Can reach mobile device users

The percentage of email that is opened on mobile devices continues to grow. According to a Benchmarks report, openings through a desktop account for 45.69%, followed by mobile device openings with 34.31%.

This means that you can reach your customers and influence their purchasing decisions wherever they are. You can also integrate your online and offline marketing, p. Eg by collecting email addresses at events or while shopping at a physical location.

7. Email is its own medium.

The digital marketing strategy is divided into paid, earned and owned media. Email belongs to the category of proprietary media (unless we are talking about sponsored email). It means that your company has full control over this online marketing channel.

In fact, over time, your email list becomes your greatest online marketing asset – a massive database of people wanting to know your brand.

8. Targeted and personalized communication

You can collect relevant information from your contacts throughout the subscription process and use it to tailor the communication to your needs and preferences. Based on the data, you can create segments of people who share common traits.

Your subscribers will stay on your list as long as they see value in your communication; so over time, you can build a huge email list that generates impressive income.

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SEO Services For Higher Results

The SEO services, that’s the tool giving the boost to your business in a great way. In today’s time, just by being online does not help in getting more business. In other words, your online visibility is of no use if your target customers do not notice your presence. SEO- the abbreviated form of Search Engine Optimization is an essential part of the online marketing strategy. SEO is an effective tool that helps in diverting more web traffic to your website. Thus, helping you in a great way by leading your potential clients to your web page. You spend a huge amount of making your company’s website, but unable to fetch the potential leads to your website. And, the World Wide Web is a place where you have to compete with millions of competitors. So, due to lack of skills your money, an essential asset, get wasted, as well as the clients get shared.

Hence, select an effective and professional SEO service, helping you with the higher ranks on the search engine page. With the proper and skillful use of the SEO services, your business surely going to have fruitful results. Today’s market provides you with abundant SEO service providers. Access the one, which fulfills all your requirements. Search for the SEO, rendering you professional and skilled services. They can really help in adding the volume of traffic to your website. It is better for your company to choose a professional company, as they provide you with the best services at affordable price. Hence, you get a cost-effective package, useful in increasing your business.

On your part, you need to do a detailed study of the SEO service providers. The process of SEO can prove successful only when it is handled by the expert and efficient professionals. The service provider with profound knowledge and proficiency in the field can help you in getting the desired results. These companies offer you various promotional plans and develop SEO friendly websites. The companies, providing you SEO services thoroughly go through your current website. After finding the weak area of your site, they will render you with the best possible solutions, using their internet marketing techniques.

Here are some of the SEO techniques taking your webpage on the top of search engine results.

Some of these techniques include:
Strategic planning and analysis
Keyword/key phrase research analysis
Content/website optimization
Link building tactics
PPC advertising
Search engine submission
SEO reports SEO consulting.

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Why Content Is Still King In SEO

Online marketing has taken over the marketing industry considering that this is where most people spend their time. The fact that even mobile devices are largely used to browse the internet means that a huge number of people do access the internet on a daily basis hence brands that have an online presence have a higher chance of being more visible compared to those that don’t. However, visibility is of no value if you as a brand do not pass a compelling message to your targeted audience to make you stand out from the competition.

The content you upload or post on your website and your social media channels is of utmost importance. Content that is optimized for search engines will rank you highly in search results, but then you also need to have the right content to push your traffic into sales. It can determine your interaction with your readers and the kind of marketing impact you have on your targeted audiences. But why exactly does content matter in SEO?

It bridges you to your customers

Content is what speaks directly to the customers on your behalf. Unlike face to face interactions where it is easy for customers to verify details regarding your brand, you completely rely on the content you post to offer all necessary details and convince the customers enough to trust in what you are offering. Without proper content, your traffic will not be valuable and will instead move to the next available brand offering the same products.

It remains accessible

This is especially compared to ads that come at particular scheduled times. Content unlike such ads can be accessed by your customers at any given time, hence it can bring value when the customers are ready to buy. Many brands have included blogs on their website so it is easy for their readers to find whatever information they could be looking for increasing chances of them buying from you. As long as your marketing strategy is on point, you can be sure your content will fetch you good value.

It answers pressing questions

Sometimes all that customers need to know is how to do certain things or where to find certain this. When you are able to offer them the answers to their most pressing questions via the right content, you gain their trust and credibility which pays off in the end. Apart from just letting them in on your business and what you are involved in, you can add relevant information to answer questions related to whatever field you are in. With such kind of content you also stand a chance to take your search engine rankings even higher.

It sells

Your content is your most effective sales pitch. This will especially pass if you accompany it with high quality, relevant photos and even videos that are related to the kind of business you do. The fact is that people tend to trust more in things they have seen or things they know how to operate and this is what content will do on your behalf.

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Everything You Need to Know About Mobile SEO

Smartphone addiction is real and it is a global phenomenon. For a majority of people, checking their phone first thing in the morning is a ritual. Needless to say, mobile devices have changed lives dramatically and also the way people use the web, leading to changing SEO. If you have not optimised your website for mobile SEO, there is a high chance that you are not reaching out to your target audience or satisfying the needs of your customers. Keep reading to know how you can deliver the ideal mobile experience to your audience.

What is the Importance of Mobile SEO?

Mobile SEO is critical because it enables you to reach your target audience at the right time and in the right place. Every day, people are discovering more and more advantages of smartphones, which is leading to mobile traffic surpassing desktop traffic. In order to connect with millions of mobile phone users, you need an effective mobile SEO strategy. As per reports, smartphone users have a much higher intent of buying than desktop users. So, you need to be there when potential buyers are looking for your products or services.

Google’s Mobile-first Index Raised the Importance of Mobile SEO

Making websites mobile-friendly was a concern amongst most online businesses thanks to the rising number of smartphone users all over the world. But, Google’s mobile-first index made it mandatory for online businesses to have a mobile version of their website. As per the mobile-first index, the search giant announced that it would be giving more preference to website’s that has a mobile version when it comes to ranking. The mobile websites will be crawled by Googlebot to determine their content, performance and user experience. This announcement means that online businesses must take action if they do not want to lose their customers to their competitors.

Websites with Responsive Design Fares Well on Search Engines

When developing your mobile website, you are going to have 3 options – responsive design, a separate site on a subdomain or dynamic serving. Amongst the three options, Google prefers responsive design because that way, you will only have one website adapting to the devices that it is being used on. You would not have to build different websites for different mobile devices and screen sizes.

Having a responsive website is less of a hassle, as well. Such websites have only one code base, making maintenance extremely easy. Also, responsive design is going to make your website readily eligible for Google’s mobile-first index.

Important Considerations for Mobile SEO

Page speed: You cannot afford to have a mobile website that loads extremely slow. Mobile users are even more impatient than desktop users, and they might not wait for 5 to 7 seconds for your website to load. You need to periodically analyse the performance of your mobile website and make the necessary changes. Some suggestions for improving page speed would be optimising the images, upgrading to HTTPS, use a CDN and so on. Professionals offering SEO optimization services can give you more inputs.
User experience: Besides being found easily, your mobile website should offer an outstanding user experience. You need to be vigilant about the common tasks performed by your customers and their search intent. Make sure to do away with any kind of obstacle that might hinder your users from reaching their goals fast.
Optimise for local: Smartphones become particularly useful when users are out and about. About 76% of mobile users search for things are nearby to where they are. This means that to truly achieve SEO success, you need to optimise your mobile website for local search.
The digital and mobile landscape undergoes rapid changes. So, even once you have a foolproof mobile SEO strategy, significantly invest in upgrading it.

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Why Content Marketing and SEO Go Hand in Hand

Content marketing and SEO are two frequently used terms and broadly discussed topics in digital marketing. What eludes most is how they work together and the importance of it. First, let’s have a look at both of them separately.

SEO: It stands for Search Engine Optimization. It involves a series of approaches undertaken to improve the search visibility, the ranking and also the traffic coming into a page of a website. The ways to achieve this is by optimizing meta tags, title tags, building links, back linking, using strategic keywords and much more. Most of the website’s traffic begins with a search. Hence, it is important that a brand building strategy includes SEO.

Content Marketing: Firstly content can exist in various forms – blogs, infographic, podcasts, videos and much more. No matter the form, it has to attract, engage, and inform with valuable content. Content marketing is a bigger approach which with SEO forms a part of your digital marketing strategy.

A digital marketing agency should remember that planning a content strategy which effectively integrates SEO as a part of it works not only well for the targeted audience but also for Google and other search engines. Here are reasons why tightly coupling content strategy and SEO guarantees success for your inbound marketing strategy and also the brand strategy:

1. SEO asks. Content answers.

First off, link building – possibly the most important factor to consider in your SEO strategy. Simply put, getting other websites to link back to your website is called link building. How does it help? It drives referral traffic as well as increases the site’s authority and ranking. When a number of trusted backlinks are made to your website, major search engines rank the pages of your website higher. Effective backlinks are made by high quality content. What qualifies as high-quality content? Relevant, interesting content that is share-worthy and persuasive. When your content is compelling, the likelihood of other sites to link back to your website is more. The other strategy to improve your website’s ranking is to create guest posts. These posts are placed on external high-domain-authority sites along with a bio and must include a link back to your website.

2. SEO leads. Content follows.

Important words and phrases that allow people to find your content and your website through various search engines (including Google) are called keywords. They are the most significant component of SEO. Every business or site will have unique keywords specific to their business or field. Keyword strategy involves including keywords and groups of keywords in title tags, URLs and meta descriptions so that people can easily find the business by simply searching for it. Besides this, keywords must be incorporated in the content strategy as part of landing pages and blog posts. Essentially, SEO plans the keywords that are to be delivered and content provides them.

3. SEO is forever. Content continues delivering.

SEO is not a one-time, permanent process. It is an ongoing one. It requires consistent maintenance. This is because Google consistently demands content that is novel. The recently updated pages with quality content are constantly indexed and rate higher on SERPs (search engine results page). That is why most B2B marketers (close to 72%) and digital marketing agencies are producing more content than they had about year ago. The only way to target and engage your audience is to regularly post compelling content.

One might go as far to say that SEO and content are sides of the same coin. One doesn’t work well without the other. Finding a workable balance between the two parts forms an effective inbound strategy. It gets more traffic, ranks your website higher and compels the target audience to keep coming back for more.

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Benefits of Credit Card Machines for Business

Other than credit card machines, technology has produced many notable effects, including the credit card machine. In the 21st century, people open themselves up to technology from the very center of their being. It has the added benefit of leading to an increase in the use of credit and debit cards. Additionally, the coronavirus’ arrival has also contributed to the increased use of contactless transactions. EMV cards are replacing magistrate premium cards. EMV chip cards give you the ability to make contactless payments. The merchants must have advanced payment terminals to accept such payments.

Credit and debit cards are used almost exclusively in today’s business world. To take your business to the next level, you must associate it with a credit card machine. The processing and payment services you need for online sales include a merchant processor that provides you with an online payment gateway. There will always be online modes that people will prefer to use, regardless of the volume of transactions. As a result, you have to use an advanced piece of equipment, such as a credit card machine, in tandem with your business.

Advantages:

Just because we’re living in the 21st century, it’s impossible to conceive of life without modern technology. A large number of businessmen prefer to stick to established business models. However, sometimes you have to alter your plans according to the current situation. This means that you need to be one step ahead of everyone else in the business. You will lose customers otherwise. An establishment that gets access to a credit card machine will enjoy countless benefits. Listed the benefits; so, don’t miss the following:

Obtain Legal Recognition for Your Company:

Accepting card payments using digital payment terminals is a legitimate business practice, so it should help your company a lot. The card brand name will be printed on the POS, and thus the customers will have no problem noticing it. This logo will be featured on the same online marketplace as well. The greater the number of customers from outside the country, the more money you’ll make.

Increase Your Profitability:

To accept various forms of payment, like credit cards, Google Pay, Apple Pay, and more, use a credit card machine at your business. Creating a positive impression on your customers is quite simple, but it also keeps your customers loyal. A credit card machine, thus granting flexibility in the ecosystem of online payment, provides customers with many payment options, thus allowing them to pay bills in various ways.

How to stay ahead of the competition:

Many businessmen have not yet fully embraced digital equipment, making small-business models in the early stages of transition. To accept online payments, your business equipment must be upgraded. If customers are no longer carrying cash, you can outpace your competitors. Research has shown that when customers use their cards to make a purchase, they spend more. Additionally, because you will make a substantial profit from accepting card payments, it’s highly recommended that you do so.

Cash Flow Improving Measures:

The customers’ card payments get settled quickly when they pay with a card. Everything is done electronically, so you don’t have to go to the bank to deposit the money. Additionally, you don’t have to wait for customers to pay you. Your cash flow will thus improve.

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Are You Choosing the Right Stock Market Advisory Company

What do you do if you want to learn driving a car? You will try to find an expert teacher, isn’t it? You do not want to avail the services of a novice individual to help you out, but a professional person can provide you the vital tips and most importantly guide you efficiently. Similarly, when it comes to investing in the stock market for the first time, you require a knowledgeable advice to attain your financial goals and get profitable returns.

If you are a beginner, then it is quite obvious that you may be having no information about the process of buying the right shares in the market. In such a situation, getting the right tips from an experienced financial advisor or a registered advisory company will truly prove to be a great blessing in disguise. However, there are some of the important things that have to be kept in mind while choosing the top stock market advisory company, which are as follows:

How much assistance do you actually require?

Before you make up your mind to hire an advisor, it is imperative that you must first decide about the kind of service you require from them. You may need their help at the beginning or during the time of any issues. This is because an advisor has to formulate a map according to your requirements. Hence, it is suggested to ascertain your needs first and then take further action.

Choose a top ranked advisory company

It is a very important point that has to be taken into the consideration. Availing services of the well known advisory company or a financial advisor is an absolute necessity. Make it a point to carry out a proper background or research work about the company. Check out their credentials, reputation, experience, etc before hiring them.

Asking for a sample financial plan initially makes sense

When hiring a financial advisor, then do not forget to ask for sample plan first. It is imperative to note that there is no such thing called the perfect plan. A sample plan will help you to determine whether an advisory company is actually making sense according your requirements or not.

Conclusion

The financial planners or advisory companies can really turn out to be the greatest asset for you if you choose the best one. They are just like the professional sailors who can help you out to sail through stock investment related problems quite efficiently.

Deepak is a financial advisor who likes to provide quality tips to the people facing any issues with regard to investing in the stock market. He likes to keep himself updated about the stock market by reading articles, news and blogs, etc.

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5 Areas Where Interest Rates Matter!

Although, we hear, a lot of opinions, about, interest rates, and their trends, and impacts, very few people seem to understand, the significance, and importance/ relevance, of these rates, in several areas of our lives! After, many decades of involvement, in political campaigns, leadership, leadership training/ planning, real estate, financial sales and consulting, etc, I strongly believed, one benefits, by understanding, more about these, and how they affect, many things, in our lives! Whether, related to personal, organizational, and/ or, public finance/ spending, home ownership and related costs, credit – related issues, business matters, stock and bond pricing, etc, interest rates, truly, significantly, matter! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, 5 of these areas, and how the cost – of – money, makes a significant difference.

1. Bond prices and interest rates: The price of a bond, generally, is inversely – related to interest rates! When these rates go down, prices, rise, and when they go up, the inverse occurs! Bonds have, what is known, as, a par – value, which is the price, paid, at the end of the term. Markets usually set these at 100, which represents $1,000 per bond, at maturity. However, during the period, the pricing can rise or fall, which impacts, liquidity – related issues!

2. Mortgage rates: For the last few years, we have been witnessing and experiencing, record – low, mortgage interest rates, which have helped the overall, real estate/ housing market, especially, in terms of, pricing increases! In most areas of this country, we are seeing, home prices, at their highest levels, ever, by a significant, dramatic amount! When this rate, is low, a home buyer is able to buy, more – house – for – his – bucks, because, his monthly payments, are so low! Consider, however, what might be the potential ramifications, and impacts, when these rates, will, inevitably, rise?

3. Consumer credit: Low costs of borrowing, help the automobile industry, in terms of consumer financing, etc! Although, not as much as other vehicles, rates on credit card debt, are lower, and there are often, shorter – term, promotions, offering deals! However, since, most of these are variable, and based, on some index, etc, what happens, when there is an increase, in this?

4. Business borrowing: Another area affected, is business cost of borrowing! Presently, they have had access, to relatively, cheap – money, which helps in reducing the costs of borrowing, overall operations, purchasing inventory, etc. But, what happens, when this, ticks – up?

5. Impacts on stock market prices: For some time, because bonds have paid so little, in terms of dividends, etc, many have considered, the stock market, the only game, in – town! In addition, many corporations, have seemed, better – off, than they probably are, and we have witnessed, a higher, ratio of prices to profits, than in the past! How long will this last? How high can it go?

Many factors impact these issues, especially: actual and/ or, perceived inflation; consumer confidence; politics/ government actions/ the Federal Reserve, etc. The more you know, and understand, hopefully, the better – prepared, you will be!

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Setrega – A Global Analytical Regulatory Platform

Setrega is the Global Regulatory Analytical Platform which provides a comprehensive solution to the financial institutions for complying with one or more Regulatory Authorities. Through highly customizable and end-to-end automation, Setrega helps clients to configure Reporting Data, Reporting API, Connecting/Integrating Settings, Report Generation Requirements, Report Validation Requirements, Report Submission Mode and Feedback Management. As a Global Regulatory Analytical Platform, Setrega is designed to integrate with any financial services firms to receive regulatory data and process them to regulatory reports in specific formats with minimum customization effort.

Currently, all financial institutions are facing problems with dynamic changes in regulatory requirements, implementation risks associated with regulatory reporting and managing regulatory report error handling. All financial institutions are forced to adapt to these challenges and continuously seek for solutions which are cost-effective and accurate, with real-time feedback management. Sensiple’s Setrega fits into this emerging environment by supporting multiple Regulatory Authorities with an end-to-end automated solution.

Regulation Complied Preconfigured – ESMA – MIFIR/MiFID II, Monetary Authority of Singapore (MAS), Superintendencia Financiera de Colombia (SFC) etc.,
Significant benefits of the Global Regulatory Analytical Platform are,

Automation Capability

Financial Institutions gets the advantage of preparing and submitting regulatory reports without manual effort.

Comply with new Regulations without risk

Setrega provides flexible data source configuration, API mapping and reporting format changes with minimum customization in product level which ensures relief from regulatory and compliance risks for the financial institutions working in various regions.

Scalability

Depending on the Institutions type like Buy Side/ Sell Side/venues, Setrega is scalable in terms of increasing number of connections, the humongous volume of data, more number of reports and formats, increased number of submission modes and regulatory authorities.

Transparency

Handling a large volume of data gives challenges in managing data to auditing; Setrega makes it more accessible by allowing the clients to have full control over data by powerful data transparency method.

Dashboard

Setrega act as a one-stop shop for all regulatory reporting for financial institutions. A vastly informative dashboard in Setrega provides all historical, current and scheduled regulatory reports and its internal & external statuses in graphical and tabular representations.

Regional Coverage

Financial firms who run their business across the globe get benefited from Setrega as one solution solves all the regulatory and compliance needs. It is successfully verified with major regulatory frameworks like MiFID II and NFA (National Futures Association) and regulatory authorities like SEC and SFC.

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